It's easy to underestimate the impact of news coming out of Bentonville this morning bc the article is going to be located in the Business section of most daily papers. However, this is a watershed moment for capitalism and the planet. The biggest retailer in the world has announced the creation of their Sustainability Index
which will provide transparency on the sustainability of all products and allow shoppers to make purchases with this information in mind.
In twenty years every store and every product across the globe will have some version of this. To know it was created right here in Northwest Arkansas by the UA Applied Sustainability Center, Wal-Mart, and the Natural Resource Defense Council is pretty special.The Morning News - Sustainability Index